Law 16 – Use Absence to Increase Respect and Honor: The Power of Mystery and Strategic Withdrawal

Randy Quill

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Welcome back to our blog series on “The 48 Laws of Power” by Robert Greene. In this chapter breakdown, we explore Law 16 – Use Absence to Increase Respect and Honor. This law highlights the significance of maintaining an aura of mystery, strategically withdrawing from the spotlight, and leveraging the power of anticipation. Join us as we delve into the principles and historical examples that will empower you to cultivate respect, admiration, and a sense of allure.

Law 16 – Use Absence to Increase Respect and Honor:
To effectively wield power and captivate the imagination of others, it is crucial to understand the art of using absence strategically. Here are the key principles to keep in mind when applying this law:

  1. Foster Mystery and Intrigue:
    By embracing a sense of mystery, you cultivate an aura of intrigue and allure. Avoid being too accessible or predictable, as it diminishes your value and the impact you have on others. Cultivate an air of enigma that leaves people curious and intrigued, increasing their desire for your presence and attention.
  2. Control the Narrative:
    Strategic withdrawal allows you to control the narrative and shape others’ perception of you. By selectively revealing information or making yourself scarce, you create a sense of importance and mystique. This, in turn, amplifies your influence and enhances your reputation.
  3. Leverage the Power of Anticipation:
    Absence creates anticipation and longing. By periodically withdrawing from the scene, you build anticipation for your return and increase the value others place on your presence. The element of surprise and the eagerness to reconnect can significantly impact the way people perceive and treat you.
  4. Establish Emotional Dependence:
    By intermittently withdrawing attention or affection, you create emotional dependence in others. People naturally desire what they can’t have or what is in limited supply. Harness this psychological principle to increase your power and influence over others.
  5. Be Strategic and Calculated:
    While absence can be a powerful tool, it must be used judiciously and with careful calculation. Too much absence may result in diminishing relevance or being forgotten entirely. Strike a balance between being present enough to maintain interest and withdrawing strategically to enhance your allure.

Examples from History:
Law 16 has been employed by numerous individuals throughout history to increase respect, admiration, and honor. Here are a few notable examples:

  1. Leonardo da Vinci:
    Leonardo da Vinci, the renowned artist and inventor, was known for his intermittent absences from public life. By withdrawing to focus on his creative pursuits and keeping his works hidden, he created an air of mystery that enhanced his reputation and secured his legacy.
  2. Steve Jobs:
    Steve Jobs, the co-founder of Apple, understood the power of anticipation and strategic absence. He would unveil new products and innovations with great fanfare, taking breaks between product launches to build excitement and generate buzz.
  3. Jay-Z:
    The rapper and entrepreneur Jay-Z often employs strategic withdrawal from the public eye. By carefully selecting his appearances and projects, he creates a sense of exclusivity and intrigue, elevating his status as a cultural icon.


Law 16 – Use Absence to Increase Respect and Honor, emphasizes the importance of cultivating mystery, strategic withdrawal, and the power of anticipation. By fostering intrigue, controlling the narrative, leveraging anticipation, establishing emotional dependence, and being strategic in your approach, you can amplify your influence and command respect. Remember, the art of using absence requires careful balance and calculated actions. Stay tuned for our next blog post as we explore Law 17 – Keep Others in Suspense: Cultivate an Air of Unpredictability.

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