Law 17 – Keep Others in Suspense: Cultivate an Air of Unpredictability

Randy Quill

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Welcome back to our blog series on “The 48 Laws of Power” by Robert Greene. In this chapter breakdown, we explore Law 17 – Keep Others in Suspense: Cultivate an Air of Unpredictability. This law emphasizes the significance of embracing unpredictability, maintaining a sense of mystery, and strategically keeping others off balance. Join us as we delve into the principles and historical examples that will empower you to master the art of keeping others in suspense.

Law 17 – Keep Others in Suspense:
To enhance your power and influence, it is crucial to cultivate an air of unpredictability. Here are the key principles to keep in mind when applying this law:

  1. Embrace Unpredictability:
    By being unpredictable, you keep others on their toes and create a sense of uncertainty. This unpredictability makes it difficult for people to anticipate your next move, giving you a strategic advantage.
  2. Maintain a Sense of Mystery:
    Similar to Law 16, maintaining a sense of mystery adds to your allure. By revealing only selective information about your intentions, plans, or true motives, you create intrigue and generate curiosity in others.
  3. Use Misdirection:
    Misdirection involves creating distractions or focusing attention on one thing while working on another. By skillfully diverting attention, you can control the narrative, manipulate perceptions, and maintain an element of surprise.
  4. Be Adaptable:
    Being adaptable allows you to respond quickly to changing circumstances. By adapting your strategy or approach, you keep others guessing and prevent them from developing effective countermeasures.
  5. Employ Stealth Strategies:
    Stealth strategies involve concealing your true intentions and actions. By operating discreetly, you gain an information advantage and retain the element of surprise, making it difficult for others to anticipate your moves.

Examples from History:
Law 17 has been employed by notable individuals throughout history to cultivate an air of unpredictability. Here are a few examples:

  1. Sun Tzu:
    Sun Tzu, the ancient Chinese military strategist, advocated for deception and unpredictability in warfare. His famous book, “The Art of War,” emphasizes the importance of surprising and confusing the enemy to gain a strategic advantage.
  2. Winston Churchill:
    Winston Churchill, the former British Prime Minister, was known for his unpredictable decision-making during World War II. His ability to make unexpected moves and surprise the enemy contributed to the success of the Allied forces.
  3. Elon Musk:
    Elon Musk, the visionary entrepreneur, is renowned for his unpredictable and bold business strategies. From launching innovative products like Tesla electric cars to venturing into space exploration with SpaceX, Musk keeps the industry and his competitors in suspense.


Law 17 – Keep Others in Suspense highlights the power of cultivating unpredictability and maintaining a sense of mystery. By embracing unpredictability, employing misdirection, adapting to changing circumstances, and using stealth strategies, you can keep others off balance and maintain a strategic advantage. Remember, being unpredictable requires careful execution and an understanding of the dynamics at play. Stay tuned for our next blog post as we explore Law 18 – Do Not Build Fortresses to Protect Yourself: Adaptability and Flexibility.

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