Law 23 – Concentrate Your Forces: Master the Art of Timing

Randy Quill

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Welcome back to our blog series on “The 48 Laws of Power” by Robert Greene. In this chapter breakdown, we explore Law 23 – Concentrate Your Forces: Master the Art of Timing. This law emphasizes the importance of strategic timing and the concentration of resources to maximize your power and impact. Join us as we delve into the principles and historical examples that will empower you to wield power effectively by understanding the art of timing.

Law 23 – Concentrate Your Forces:
To effectively utilize power, it is crucial to understand the art of timing and concentrate your forces. Here are the key principles to keep in mind when applying this law:

  1. Assess the Terrain:
    Evaluate the landscape and environment in which you operate. Understand the current conditions, trends, and opportunities that may influence the outcome of your actions. By identifying the favorable terrain, you can strategically position yourself for success.
  2. Choose the Right Moment:
    Timing is everything. Identify the optimal moment to act, strike, or seize opportunities. Patience and vigilance are essential in waiting for the right moment when the conditions are most favorable for you to exert your power and achieve your objectives.
  3. Prioritize and Allocate Resources:
    Concentrate your resources, whether they are financial, intellectual, or human, to create maximum impact. Focus your efforts on the areas that offer the highest potential for success and direct your resources accordingly. Avoid dispersing your energy and attention across too many fronts.
  4. Maintain Flexibility:
    While concentration is crucial, it is also essential to maintain flexibility and adaptability. Circumstances may change, requiring you to adjust your plans and reallocate your resources accordingly. Remain open to new opportunities and be prepared to shift your focus when necessary.

Examples from History:
Law 23 has been exemplified by historical figures who mastered the art of timing and concentrated their forces strategically. Here are a few examples:

Alexander the Great:
Alexander the Great, the renowned military strategist, excelled at assessing the terrain and choosing the right moment to engage his enemies. He concentrated his forces at critical points, leveraging surprise attacks and exploiting weaknesses to conquer vast territories.

Apple Inc.:
Apple Inc., under the leadership of Steve Jobs, demonstrated the power of timing and resource concentration in the tech industry. By carefully selecting product releases and market entry points, Apple created a sense of anticipation and exclusivity, maximizing its impact and market dominance.


Law 23 – Concentrate Your Forces highlights the significance of mastering the art of timing and focusing your resources strategically. By assessing the terrain, choosing the right moment, allocating resources effectively, and maintaining flexibility, you can maximize your power and achieve greater success. Understanding the dynamics of timing allows you to capitalize on opportunities and exert your influence with precision. Stay tuned for our next blog post as we explore Law 24 – Play the Perfect Courtier.

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