The 48 Laws of Power: Law 37 – Create Compelling Spectacles

Randy Quill

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Law 37, “Create Compelling Spectacles,” from Robert Greene’s book ‘The 48 Laws of Power,’ delves into the art of capturing attention and influencing others through visually striking events. By staging grand spectacles filled with arresting imagery and radiant symbols, individuals can create an aura of power that captivates and diverts attention away from their true intentions. This law explores the profound impact of captivating spectacles on gaining and maintaining power.

Harnessing the Power of Visual Impact:

Human beings are naturally drawn to visually captivating experiences. We respond instinctively to grand displays and arresting visuals. Law 37 emphasizes the importance of harnessing this innate attraction by creating spectacles that leave a lasting impression on those who witness them. By mastering the art of visual impact, you can enhance your presence, project power, and shape the perception of others.

The Distraction and Diversion of Spectacles:

Compelling spectacles possess the ability to divert attention and mask your true intentions. By captivating and mesmerizing onlookers with awe-inspiring events, you can effectively draw their focus away from what lies beneath the surface. Spectacles become a tool for manipulating perception and shaping narratives in your favor. They create an environment where your actions are overshadowed by the spectacle itself, allowing you to operate with greater freedom and influence.

Historical Examples:

Throughout history, many individuals have utilized the power of compelling spectacles to gain and maintain power. One notable example is Louis XIV of France, known as the “Sun King.” He meticulously orchestrated lavish and extravagant events, such as the opulent Palace of Versailles, with its grand gardens, stunning architecture, and elaborate court rituals. These spectacles projected his authority, wealth, and magnificence, captivating both his subjects and foreign dignitaries.

Another example is Steve Jobs, the co-founder of Apple Inc. Jobs was renowned for his ability to create captivating product launches and unveilings. His presentations were meticulously choreographed, filled with awe-inspiring visuals, and accompanied by his charismatic stage presence. These spectacles not only generated excitement and anticipation but also shaped the perception of Apple products as revolutionary and groundbreaking.


Law 37 reminds us of the power of creating compelling spectacles to captivate and influence others. By harnessing the visual impact of awe-inspiring events, individuals can divert attention, shape perception, and project a sense of power and authority. Historical examples demonstrate the profound influence of captivating imagery and symbols in gaining and maintaining power. In the next blog post, we will explore Law 38, which advises on the delicate balance between thinking independently and behaving like others. Stay tuned for further insights into the timeless laws of power.

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